OakTree Apps
Client
OakTree Apps
Industry
Information Technology
Category
Re-Branding
OakTree Apps
Industry
Information Technology
Category
Re-Branding
Objective
OakTree Apps is a mobile first software development company that helps one's idea develop into a product with an experienced team of mobile developers and designers. Formerly knows as ShauryaLabs, the team was updating their new branding to OakTree Apps and needed the company face to reflect its new approach. OakTree represented growth and stability over time and App to embrace its technical aspect.
Approach
To interconnect growth and technology, my approach was to create a brand that still reflects the authenticity of the old brand. By merging the aspect of stability of an Oak Tree and electrical circuits as its roots, it shows that emerging technology is the base of the company. By using vibrant colors and a gradient, it keeps the visual identify current and exquisitely crafted.
OakTree Apps is a mobile first software development company that helps one's idea develop into a product with an experienced team of mobile developers and designers. Formerly knows as ShauryaLabs, the team was updating their new branding to OakTree Apps and needed the company face to reflect its new approach. OakTree represented growth and stability over time and App to embrace its technical aspect.
Approach
To interconnect growth and technology, my approach was to create a brand that still reflects the authenticity of the old brand. By merging the aspect of stability of an Oak Tree and electrical circuits as its roots, it shows that emerging technology is the base of the company. By using vibrant colors and a gradient, it keeps the visual identify current and exquisitely crafted.
Logo (New and Old)
Overall Brand
Photography
Other logo variations
"
Isha was incredibly helpful in encapsulating the company vision into a beautiful logo! She went above and beyond the initial estimate to accommodate our requests!
— Pratik Khivesara, Principal of OakTree Apps"
